Ben Havenga.
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Healthcare

CUE – AI & Wearable Support

Developed a comprehensive business plan and pitch for CUE, a startup aimed to provide real-time social support for neurodiverse users.

Tech Stack

AI & Machine LearningMarket ResearchBusiness Modeling

About This Project

As part of a Strategic and Financial Management module at Trinity College Dublin, I led the creation of CUE (Contextual Understanding Enhancement), a conceptual startup aimed at supporting individuals with autism spectrum disorder (ASD) and social anxiety. CUE integrates a discreet wearable device that collects physiological and behavioral data (e.g., heart rate, speech patterns) with an AI-powered mobile application. In real time, the app analyzes incoming user data and delivers personalized guidance—such as breathing exercises or conversation prompts—whenever signs of stress or social difficulty are detected.

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CUE Report

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CUE Pitch Deck

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