Crisp Chilli
Co-founded Dublin's student-led streetwear brand, scaling to €20k+ revenue in the first year with complete P&L responsibility and strategic expansion into B2B corporate branding.
The Opportunity
Dublin's student fashion scene was dominated by fast fashion and international brands. There was a gap for locally-made, premium streetwear that students could actually afford and be proud to wear.
We saw an opportunity to build something authentic—a brand that reflected real student life, with quality materials and designs that resonated with our community.
What We Built
From product design to supply chain to marketing, we handled everything. Launched with oversized hoodies and joggers in 100% soft cotton, focused on comfort and style that actually matters to students.
We built a strong social media presence, hosted sold-out launch events, and strategically expanded into higher-margin B2B corporate branding while maintaining our core identity.
What I Managed
Financial Management
Operations
Growth & Marketing
Key Milestones
Launch & First Drop
Successfully launched brand with 100+ units sold in first product drop. Oversized hoodies and joggers in premium materials.
Revenue & Profitability
Scaled to €20k+ revenue in first year while maintaining profitability through careful cost management and strategic pricing.
Event Marketing
Hosted sold-out launch event at The Hyde Rooftop Bar, building strong community presence and brand awareness.
B2B Expansion
Strategically expanded into higher-margin B2B corporate branding services while maintaining D2C operations.
E-Commerce Platform
Built and launched crispchilli.com with integrated Shopify store for seamless online shopping experience.
Social Media Growth
Built engaged community on Instagram (@crispchilli) through authentic content and local collaborations.
What I Learned
Financial Discipline
Managing cash flow, working capital, and profitability from day one
Operations at Scale
Coordinating supply chain, inventory, and fulfillment for growing business
Strategic Thinking
Identifying and executing on B2B opportunities while maintaining brand identity